Hypertext Transfer Protocol is the protocol of the Web. From static HTML pages to massive web services, everything we do as web developers has some relationship to this protocol. To effectively create services that use the Web, we need a deep understanding of HTTP. This talk goes beyond a surface understanding of GET and 200 OK to explore how an intimate knowledge of HTTP can lead to more efficient applications utilizing the Web in a RESTful way. We’ll cover topics such as content negotiation, hypermedia, caching, and conditional requests, as well as recent developments in efforts to update HTTP.